Charlie Tea

Charlie Tea About The Project Project Duration: November 2020 Drive awareness to Charlie Tea’s 11/11 promotion amidst other competitor brands, as well as promote their latest pink cloud drink series. What I Did (Contributions & Reflections) Adopting a tonality preferred by the masses, one of the more successful campaigns I’ve led that went viral was with Charlie Tea, a local bubbletea brand. Despite the prevalence of BBT stores in Singapore, the Charlie Tea campaign managed to hit a home run with the locals as we opted for a … Continue reading Charlie Tea